Opening Moves

Authenticity is key for any brand. For Rookline it’s the reason we exist. Our mission is to be the golfer’s golf brand. We know because we play. 

That’s not to imply we know because we play well. It means we know what you need to play – because we’re out there just like you’re out there. We know what it’s like to halve the press on 18. We know the crushing defeat of a yipped 3-footer. We know the thrill of landing safely on the other side of an impossible forced carry. 

We recognize the insatiable desire to swing anything with a grip, the daydream to paint any plot of land into a green complex, the small movements of a stranger that signify their understood difference between steep and shallow… these moments become the shared vision behind our brand. There is nothing exclusive about learned truths. Those secrets and those stories are earned.